Audience member

My audience member VAL would be experiencers, makers and Believers. They fit very well with my audience type as experiencers are young which fit in well with the 16-25 years old target audience, they are very interested in music and have a varied music taste and watch films in their spare time, usually 80's films or watch Stranger Things, which inspire their fashion taste. They drink a lot of coffee to get through the day at college or university and buy small meals but usually fast food as they have no time to make a proper meal as they do their hobbies in their spare time. They have a small amount of income as they are quite young, so they fit into the makers category as they DIY their things. The young and Rubicam would be the Explorer and the Mainstream, as my audience is driven by a need for discovery as they like to discover new music and new hobbies to interpret into their lives, on the other hand they are mainstreamers has they want to branch out to brands and fit in with the new things. Mosaic profiling - They fit in the category of urban intelligence as they are young educated people and majority are students and mainly use the internet.