Statement of intent

Statement of intent

Music video and website

Music video

For my music video I plan to use language to create a pop music video, which will have a clear concept of fun-loving, escapism and enjoyment. This will be used to appeal to the target demographic of a mainstream audience, as well as the psychographic demographic of explorers and mainstreamers. The target audience is 16-25, CD demographic to hopefully reflect the industry context desired by GROELAND RECORDS - this is a music video that portrays relationships, the two social groups I want to focus on the old and young, reflect the joys of being in a relationship and having someone there to share memories. To achieve this, I will use a mise en scene of couples, in urban areas (Vintage shop) or scenic areas (fields) to reflect escapism but I’ll identify old people with a cosy home and young people with urban areas/nature, however the younf girl will look more masculine (edgy). The song is very uplifting, it repeats 'Lucky Girl' a few times, so I may focus on the women's perspective of their relationship as they are the 'Lucky girl'. However, I want to add a vintage filter(VHS), as the song sounds quite lo-fi, making it seem quite rustic, also the company I made is called VHS Production. I want to balance out performance/narrative, so I’ll use an all-white room so it stands out.

Website

For the working website of my magazine, I plan to first make sure that I follow the required media language codes and appropriate conventions of website design, by adding a home page and a second page. The colour scheme will link into my album cover I’ll produce, but I would like it to be vibrant and fit the fun-loving stereotype. For my website the menu bar (located at the top of the website) will have planned links to, ‘tour’, ‘news’, ‘videos’,'about'and a ’store’. Then I’ll place social media links, such as snapchat, twitter and Instagram. The use of a social media presence gives the website interactivity and gives readers of the website an opportunity to feedback and feel closer to the band – this is the common feature of many other musician’s websites and one which 16-25 year olds would expect from a modern day band website. I would add behind the scenes video to show the progress and feel closer to the audience and I’ll make it energetic and fun to fit the brief. I must also remember that visual elements on webpages are also designed to seize and sustain the reader’s attention because the images are used to bring a sense of immediacy to the audience, this will be true of my website where the constant branding of the band/artist must be seen, this will be seen with the representational use of images of the band/artist at the top of the website, as well as the planned integrated link to the video itself – used as a promotional tool to market the new song. Again due to institutional contexts I would change this focal image once a new song or tour or interview would come out because of the need for the website to be updatable.

Links

A media product must have a highly appropriate and consistent brand image brand image across different media forms, a branding which demonstrates and highlights that the music video and webpages are for the same band/artist and the same intended audience. I’m going to have a consistent use of the same band members and the same band logos on both music video as well as the homepage. Also, I plan to use high appropriate techniques to clearly link both my products, for example the target audience will be directed to the music video on the website itself. I'll reflect the older generation by having a vintage theme on my website and using a vintage overlays and the typewriter font for my website which will enforce the over-arching thematic link of memories, therefore this will attract both ends of the target audience.