Statement of
intent
Music video and website
Music video
For my music video I plan to use language to
create a pop music video, which will have a clear concept of fun-loving,
escapism and enjoyment. This will be used to appeal to the target demographic
of a mainstream audience, as well as the psychographic demographic of explorers
and mainstreamers. The target audience is 16-25, CD demographic to hopefully
reflect the industry context desired by GROELAND RECORDS - this is a music
video that portrays relationships, the two social groups I want to focus on the
old and young, reflect the joys of being in a relationship and having someone
there to share memories. To achieve this, I will use a mise en scene of
couples, in urban areas (Vintage shop) or scenic areas (fields) to reflect escapism but I’ll identify old people with a cosy home and young people with urban areas/nature, however the younf girl will look more masculine (edgy). The song is very uplifting, it repeats 'Lucky
Girl' a few times, so I may focus on the women's perspective of their relationship as
they are the 'Lucky girl'. However, I want to add a vintage filter(VHS), as the
song sounds quite lo-fi, making it seem quite rustic, also the company I made
is called VHS Production. I want to balance out performance/narrative, so I’ll
use an all-white room so it stands out.
Website
For the working website of my magazine, I
plan to first make sure that I follow the required media language codes and
appropriate conventions of website design, by adding a home page and a second
page. The colour scheme will link into my album cover I’ll produce, but I would
like it to be vibrant and fit the fun-loving stereotype. For my website the
menu bar (located at the top of the website) will have planned links to, ‘tour’, ‘news’, ‘videos’,'about'and a ’store’. Then I’ll place
social media links, such as snapchat, twitter and Instagram. The use of a
social media presence gives the website interactivity and gives readers of the
website an opportunity to feedback and feel closer to the band – this is the
common feature of many other musician’s websites and one which 16-25 year olds
would expect from a modern day band website. I would add behind the scenes
video to show the progress and feel closer to the audience and I’ll make it
energetic and fun to fit the brief. I must also remember that visual elements
on webpages are also designed to seize and sustain the reader’s attention
because the images are used to bring a sense of immediacy to the audience, this
will be true of my website where the constant branding of the band/artist must
be seen, this will be seen with the representational use of images of the
band/artist at the top of the website, as well as the planned integrated link
to the video itself – used as a promotional tool to market the new song. Again
due to institutional contexts I would change this focal image once a new song
or tour or interview would come out because of the need for the website to be
updatable.
Links
A media product must have a highly appropriate
and consistent brand image brand image across different media forms, a branding
which demonstrates and highlights that the music video and webpages are for the
same band/artist and the same intended audience. I’m going to have a consistent
use of the same band members and the same band logos on both music video as
well as the homepage. Also, I plan to use high appropriate techniques to
clearly link both my products, for example the target audience will be directed
to the music video on the website itself. I'll reflect the older generation by having a vintage theme on my website and using a vintage overlays and the typewriter font for my website which will enforce the over-arching thematic link of memories, therefore this will attract both ends of the target audience.
