Plan a set of images and AV content

I want them to be a close up with the band as it's just a duo, add in a guitar as theirs a guitar playing in it. I'll take photos of the artists on the set as well, so not all the photos are exactly the same but I may edit them on photo shop and make them more brighter and seem more experimental and energetic. I'll design an album cover that sets the colour scheme for the website, but I want the album to look completely different to the images so it's not so bland and keeps the audience interested. The AV content will be the behind the scenes of the music video, I may ask them questions. 

Artist Logo and Planned Titles

Artist logo
I wanted to produce a title that suited the band, as their aesthetic is mainly retro and I was inspired by Jimi Hendrix's fonts he uses for his albums. I wanted it to be bold but simple with no symbol. I wanted the colour palette to link with the fruit peach so, I made the colour scheme with a peachy tone and and soft brown as a shadow.

The first logo that will appear will be the company logo which will also be on my website to promote the company.

Secondly, I will put my artist logo after the company logo in my music video but ill be placing my artist logo at the top of my website page.

Finally, I'll feature the song title after the other two logos.

Audience member

My audience member VAL would be experiencers, makers and Believers. They fit very well with my audience type as experiencers are young which fit in well with the 16-25 years old target audience, they are very interested in music and have a varied music taste and watch films in their spare time, usually 80's films or watch Stranger Things, which inspire their fashion taste. They drink a lot of coffee to get through the day at college or university and buy small meals but usually fast food as they have no time to make a proper meal as they do their hobbies in their spare time. They have a small amount of income as they are quite young, so they fit into the makers category as they DIY their things. The young and Rubicam would be the Explorer and the Mainstream, as my audience is driven by a need for discovery as they like to discover new music and new hobbies to interpret into their lives, on the other hand they are mainstreamers has they want to branch out to brands and fit in with the new things. Mosaic profiling - They fit in the category of urban intelligence as they are young educated people and majority are students and mainly use the internet. 

Company Production logo

 I have chosen this logo as I like the minimal drawing of a VHS tape as it links with my company name and the filter, I’ll use for my music video.

Statement of intent

Statement of intent

Music video and website

Music video

For my music video I plan to use language to create a pop music video, which will have a clear concept of fun-loving, escapism and enjoyment. This will be used to appeal to the target demographic of a mainstream audience, as well as the psychographic demographic of explorers and mainstreamers. The target audience is 16-25, CD demographic to hopefully reflect the industry context desired by GROELAND RECORDS - this is a music video that portrays relationships, the two social groups I want to focus on the old and young, reflect the joys of being in a relationship and having someone there to share memories. To achieve this, I will use a mise en scene of couples, in urban areas (Vintage shop) or scenic areas (fields) to reflect escapism but I’ll identify old people with a cosy home and young people with urban areas/nature, however the younf girl will look more masculine (edgy). The song is very uplifting, it repeats 'Lucky Girl' a few times, so I may focus on the women's perspective of their relationship as they are the 'Lucky girl'. However, I want to add a vintage filter(VHS), as the song sounds quite lo-fi, making it seem quite rustic, also the company I made is called VHS Production. I want to balance out performance/narrative, so I’ll use an all-white room so it stands out.

Website

For the working website of my magazine, I plan to first make sure that I follow the required media language codes and appropriate conventions of website design, by adding a home page and a second page. The colour scheme will link into my album cover I’ll produce, but I would like it to be vibrant and fit the fun-loving stereotype. For my website the menu bar (located at the top of the website) will have planned links to, ‘tour’, ‘news’, ‘videos’,'about'and a ’store’. Then I’ll place social media links, such as snapchat, twitter and Instagram. The use of a social media presence gives the website interactivity and gives readers of the website an opportunity to feedback and feel closer to the band – this is the common feature of many other musician’s websites and one which 16-25 year olds would expect from a modern day band website. I would add behind the scenes video to show the progress and feel closer to the audience and I’ll make it energetic and fun to fit the brief. I must also remember that visual elements on webpages are also designed to seize and sustain the reader’s attention because the images are used to bring a sense of immediacy to the audience, this will be true of my website where the constant branding of the band/artist must be seen, this will be seen with the representational use of images of the band/artist at the top of the website, as well as the planned integrated link to the video itself – used as a promotional tool to market the new song. Again due to institutional contexts I would change this focal image once a new song or tour or interview would come out because of the need for the website to be updatable.

Links

A media product must have a highly appropriate and consistent brand image brand image across different media forms, a branding which demonstrates and highlights that the music video and webpages are for the same band/artist and the same intended audience. I’m going to have a consistent use of the same band members and the same band logos on both music video as well as the homepage. Also, I plan to use high appropriate techniques to clearly link both my products, for example the target audience will be directed to the music video on the website itself. I'll reflect the older generation by having a vintage theme on my website and using a vintage overlays and the typewriter font for my website which will enforce the over-arching thematic link of memories, therefore this will attract both ends of the target audience.  

busted - what I go to school for?

email to company